This post may contain affiliate links. Please read my disclaimer for more information
You’ve created a Pinterest marketing strategy that you think is pretty great, but like I was before, you’re probably having a bit of trouble getting solid results from your Pinterest Marketing Strategy.
I totally get this, since I’ve been there too. I invested tons of my time into Pinterest in particular since it’s being touted as one of the best ways to drive traffic to blogs.
- I joined tons of group boards. Check out my post on how to join group boards here.
- Invested in tailwind (P.s I love tailwind, but it is only a tool, and, no matter how many of those you invest in, your results will not improve if your strategy is broken) and I scheduled my little heart out.
This helped me get some results (approximately 200-250 page views daily), however, I just could not shake the fact that others in my niche, who started around the very same time as I did were doing much better at driving hundreds of thousands of page views to their site, while I was struggling to get 200 page views a day, approx. 6000 page views a month!
I decided to really focus on Pinterest for the month of December and January. I stopped pinning mindlessly and I actually studied what was going on around me. Lo and behold, I realized that my Pinterest marketing strategy was okay, but was not going to get me very far.
This post may contain affiliate links. Please read my disclaimer for more information.
There were six integral aspects that I was totally missing in my promotion strategy. They’re quite easy to implement, but just as easy to overlook, especially if you’re new to marketing on Pinterest.
From November 7th, 2016, until the end of December 2016, I focused on creating more appealing pins. This helped me move from barely 250 page views per day to approx. 340 page views daily by the end of December. This was very exciting!
But I knew more could be done.
Therefore, from early January, I made sure to focus on updating my keywords for all of my pins.
During this time, my traffic went down to 290 daily for the first two weeks of January. The main reasons for this were:
- I was spending most of my time updating keywords and improving pins
- Although I was on Pinterest every day, I was not promoting my content. I was strictly learning.
However, by the end of the week, my hard work paid off and I started to receive 500+ page views daily.
This was my performance on January 24th, 2016
As shown in the image, I got 891 page views on January 24th. Most of it came directly from Pinterest. This translated to 4 affiliate sales, and on that day, I became $155.60 richer from my blog.
That’s not all, from the 3rd week in December my page views have not been lower than 400 daily.
Have a look at this other image:
As you can see, from February 19th, 2017 until the present, I have steadily been able to maintain 400-1300 sessions daily. These sessions equate to 600-1900 page views daily.
Note, as of May 2017, I am currently getting 1500-3500 page views per day. For an update on my traffic (with screenshots) check out this post.
How did that happen you ask?
There are 6 key reasons why I’m experiencing this rise in my page views. I will share those actionable tips with you right now.
1. PIN MANUALLY
A couple of months ago, I purchased an ebook about manually pinning and I have seen a drastic increase in my traffic. By using the strategies in the ebook, my traffic literally went from 400-800 page views daily to 1500-3500 page views daily in 3 months.
Since using the strategies taught in the ebook, at least 10 of my pins have gone mini-viral. It is worth noting that my ‘mini viral’ pins are being strictly pinned manually by me, every day.
And..they’re responsible for the bulk of my traffic on a daily basis.
If you would like to access this ebook called Pinteresting Strategies, to learn how to pin manually and achieve results like mine, or better, you can purchase it here for $32.00
Still not convinced?
You can check out this post, where I show month by month how my traffic has continued to increase since I introduced manual pinning to my Pinterest strategy.
2. Pay super close attention to your pin Graphics
You will agree with me that Pinterest is a very visual platform. There are hundreds of pins floating around everywhere on Pinterest.
In order to get any repins, likes or clicks from your pins, you need to make sure that your pins stand out and grabs people’s attention. There is no arguing this point.
Here are a few points to consider when creating a graphic.
- Make sure the font is legible.
- Make sure the colors are warm. Research has shown that reds, oranges, browns and pinks get repinned 20% more than other colors.
- Use text overlay on graphics. Preferably, the same text used in your post title.
- Make sure your pins are vertical and longer than they are wider (Pinterest optimal size)
- Make sure your keywords are included in the text overlay. This is super important since Pinterest can scan the text on your images for keywords. This is a Pinterest ranking factor that very few pinners are aware of. Even I didn’t know until a few weeks ago. (More on keywords in coming paragraphs)
- Make sure your text overlay is super duper catchy. A pin with
Text overlay #1: 4 makeup hacks that can save you $100 this month.
Will work better than a pin with,
Text overlay #2: 4 ways to save money on makeup this month.
Because text overlay #1 inspires more emotion that text overlay #2. The idea of a ‘hack’ makes you think of confidential information and that piques your curiosity. Therefore, you will most likely repin or click through a pin with text overlay #1.
Play around with word and phrases like this to see how they work out for you on Pinterest.
Take a look at the two pins below, which one do you think performs best? Let me know your thoughts in the comments.
3. Use proper keywords on Pinterest.
At its heart, Pinterest is a search engine much like google, Yahoo! and Bing. When visitors arrive on Pinterest, they often use keywords to find exactly what they’re looking for.
If you’re a blogger or online business owner looking to implement Pinterest into your social media marketing strategy, you need to learn how to use keywords on Pinterest to properly optimize your pins and get the most exposure possible.
Because Pinterest is a search engine, and users can filter their results by typing in specific keywords, you need to be sure to choose your keywords wisely and optimize them well.
In this paragraphs below, I will explain in more detail why this is necessary and how to go about choosing and implementing proper keywords to help improve your Pinterest marketing strategy.
Reasons why you need to use keywords on Pinterest.
- Users of the platform are becoming more and more sophisticated. They now can filter their preferences by searching keywords, so they never have to see pins that are irrelevant to their interest.
- Pinterest is a visual search engine. Therefore, when someone searches for something, it is highly likely that the pins that are pulled up have been properly optimized for said keyword.
- Proper keyword optimization doesn’t just help you rank and get more traffic or engagement from Pinterest, it also helps boost your ranking in search engines like Google.
How to find great keywords on Pinterest
In order to find great keywords to rank for on Pinterest to help boost your social media reach, all you have to do is log in to your account and search for a topic you want to write about.
If you can find some really good keywords and rank high for them, you would have done a great job in improving your social media marketing strategy.
Keep in mind that you want to rank for keywords that are:
- Relevant to your niche and topic. Nothing angers a person more than seeing a beautiful pin that promises a chocolate cake recipe but instead, get directed to a post or website about a totally different topic.
- Have high search volume. Unfortunately, I do not know of a tool to gauge exactly how many people are searching for particular keywords on Pinterest.
However, here are some great ideas to find out which keywords are the most highly searched:
- Type in a topic of interest into the Pinterest search bar and press enter. A horizontal list of suggestions will appear. You will then use those suggestions to create long tail keywords that have high searches. The suggestions that are closest to the left are the most popular searches for this specific topic.
For example, observe the keywords that popped up while I proceeded to type in make money.
This means that the most highly searched keywords in this example are as follows:
- Make money fast
- Make money at home
- Make money online
Also, you can gauge the search volume of a keyword by assessing the average saves and likes the pins appearing for said keyword have gotten. If the top pins appearing for a particular keyword such as weight loss remedies have lots if saves and likes, it stands to reason that there are many Pinterest users interested in this particular topic/keyword.
If the pins for said keyword are being saved and liked a lot, it stands to reason that there are many Pinterest users interested in this particular topic/keyword.
For example, If you type the keyword Make money fast in the Pinterest search bar, most of the pins that are ranked high have at least 1000+ saves. This means that this topic gets a lot of searches and interaction on Pinterest
On the other hand, if the saves and likes are low, then this keyword might not be your best choice as many Pinterest users may not be searching for it.
For example, If you type in the keyword SEO marketing in the Pinterest search bar, most of the pins that are ranking high have less than 500 saves and likes. This means that this is not a very highly searched for topic on Pinterest
Now that you know how to find keywords that have high search volumes, you need to learn where to add those keywords for maximum benefits.
Where to add your ‘highly searched for keyword’ to get better results FROM Pinterest
IN YOUR POST
- Add your keywords to your blog post title. This practice gives you a great opportunity to include the keyword without seeming spammy, especially if you’re using rich pins. If you’re using rich pins, Pinterest will pull up the title of your blog post automatically. Unfortunately for me, this is not something that I have practiced since most of my posts were written before I learned about this particular tip, however, I have noticed that pins with the keywords within the title have a lot more re-pins and engagement than those without the keywords in blog post title. It goes without saying that I have recently started including my keywords in my blog post titles.
An example of a pin with Rich Pins:
In this pin, the blog post title is included. If you look at it well, you will see that this blogger has included a great keyword ‘Work at home jobs’ in her blog post title which Pinterest includes in her pin.
An example of a pin without rich pins:
In this pin, the blogger/owner does not have rich pins. Therefore, Pinterest cannot pull up the blog post title.
2. In your image ALT
When uploading you Pinterest image to your blog post, make sure to use keywords in your image ALT.
WHY? These are the keywords that will be pulled up when visitors to your blog post choose to pin it. When saving pins from your blog, most visitors will not bother to add a description to your pins. This is where the image ALT comes into play since Pinterest will automatically make your image ALT your pin description once someone saves it directly from your blog. Therefore, it is a good practice to add great keywords to your image ALT so that your pins always have great keywords regardless of who saves them
In your pin description
If you are serious about using Pinterest as a way to drive loads of page views and engagement to your blog or online business, you need to start paying attention to your pin descriptions.
Before this month, mine looked like this:
Now, they look like this:
Note, in this example, I added a few high search volume keywords in my description such work from home jobs, online jobs and online jobs from home.
Other places to add keywords to help boost your blog traffic
Although this practice may not necessarily get you more traffic to your blog, it does help to increase your exposure on Pinterest. Increased exposure can and often does lead to more followers on Pinterest which can then lead to possible increased blog traffic if done right.
In your board names
In the image above which shows one of my board names, I use the keyword starting a blog. This is a very highly searched keyword on Pinterest.
In your board descriptions
If you read this board description, I have at least 5 keywords related to the topics of this board within the text. That way, when someone searches for boards about those topics, my board has a better chance of appearing. Keywords I use include make money blogging, beginners guide to starting a blog and blogging tips for beginners.
In your profile name
In your profile description
When people search for boards on Pinterest, they may fall upon your boards if they are optimized with keywords. Here is a screenshot of my profile description optimized with keywords that are relevant to my niche.
4. Curate super catchy blog post titles (with relevant keywords)
Before this year started my blog post titles were a boring mess. What’s more, they hardly ever had any keywords. While doing a bit of reading I fell upon a statement by a successful blogger and this inspired me to put more thought into my blog post titles.
Before these were my blog post titles: ‘How to make money online using social media’
Super boring right? Nobody wants to click through to read that. The post might be just as boring as the title.
Now these are what my blog post titles look like: ’32+ genius ways to make extra money online’
This sounds much more interesting and I would consider clicking through to read this. Would you?
My advice to you: Study some pro pinners in your niche. Have a look at what their blog post titles are and use them as inspiration to create catchy and interesting blog post titles. Don’t forget to add keywords to those titles.
5. Study Pinterest Analytics and update pins that are performing badly.
Do you regularly study Pinterest analytics? If you do not, this is something you should start doing since it will help you with two things:
- Pinterest analytics will show you your best-performing pins, if you know what those are, you can continue to repin them so that they get even more exposure.
- Pinterest analytics helps you identify your worst performing pins.
What constitutes a bad performing pin?
Those are the pins that get really high impressions but very little engagement in terms of clicks, repins or likes.
This is an example of one of my many poorly performing pins.
As you can see, it has 24,698 impressions on Pinterest, yet still, it only has 4 saves, 24 clickthroughs, and 3 likes.
This tells me that this pin needs a major update. In this case, I would update the text overlay, the image, the colors and possibly the blog post title. This means that I have to create a whole new pin.
My tip for you: Study your Pinterest analytics, identify and update pins with the pin graphic tips above.
6. Schedule with Tailwind or Boardbooster but do so mindfully.
Boardbooster is a great tool that helps you schedule with ease. It literally takes minutes to schedule out your pins with board booster. This tool along with Tailwind (mentioned below) ensure that I am always active on Pinterest even when I’m busy and can’t pin manually.
Tailwind is a great tool I use to schedule my pins on Pinterest when I am busy. Before, I would schedule out 120 pins daily and forget about Pinterest and my pins. I was expecting a miracle to happen with this tool. It will not fix a broken strategy. Now, I schedule out 50 pins directly from my Pinterest analytics dashboard. This ensures that I achieve two things.
1. I am always active on Pinterest, even when I am busy and not able to be there physically.
2.Because I’m only scheduling out 50 per day, I am not spamming my followers and the group boards that I contribute too.
Those are 6 Pinterest tricks that you can use the dramatically increase your Pinterest traffic. I have used those exact strategies to improve my traffic in a few short months. What’s more, every day my traffic grows some more. Now, I am able to spend a little more time properly monetizing my blog and creating better quality content for my blog, rather than spending every spare second trying to get an additional 10 page views for the day.
My increased traffic helps me to earn more ad income and make more affiliate sales daily.
I am not where I want to be in terms of blog growth, however, I am confident that if I continue to practice those awesome tricks I will achieve my blog goals faster than I expected. After all, my blog is less than 1 year old and I am currently receiving 1500-3500 page views daily!
If you want to grow your blog traffic, don’t hesitate to try out those hacks! Also, if you have questions I will gladly answer then in the comment on in my facebook group for bloggers.